Rethinking traditional business cards
When it was time to get new business cards for my personal brand, Blazenhoff Industries, I decided to throw away the rule book.
Problem: I wanted to create a memorable and playful business card that would stand out from traditional yawn-inducing paper business cards. I knew from my work as a blogger, that people wanted to be recognized as “cool,” so I searched for a way.
Solution: It took a few failed attempts before reaching the perfect solution, the “I'm Cool” blue ribbon. It has a dual purpose, serving as a tangible representation of the type of work I do and also as a way to recognize and award individuals who are “cool.” (And, no, as it reads on the back of the ribbon, I really don't give it to just anybody.)
Results: The “I'm Cool” ribbon is always a hit with awardees; those who receive it feel recognized and appreciated. The personal touch of adding their name on the back, and spelling it correctly, helps.